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03 · Head of Sponsorship

Activation tracker

James Patel · VP Partnerships · pipeline and activations

FutureStack 2026 — Sponsor Activation Tracker

Generated by: Sponsorship skill


Conference: FutureStack 2026 | Oct 15-16, 2026 | Austin Convention Center | 800 attendees Last Updated: 2026-04-19 Sponsorship Lead: Alex Navarro


Tier Summary

Tier Fee Slots Filled Revenue (Confirmed)
Title $75,000 1 1 $75,000
Gold $40,000 3 1 $40,000
Silver $15,000 6 1 $15,000
Community $5,000 10 1 $5,000
Total 20 4 $135,000

Payment Status: $95,000 received ($37,500 CloudScale deposit + $15,000 NeuralPath + $5,000 DevOps Weekly + $40,000 Vertex invoice outstanding)


Deliverables Matrix

CloudScale AI — Title Sponsor ($75,000)

Deliverable Deadline Status Owner Notes
Signed sponsorship agreement 2026-03-15 DONE Alex N. Executed 2026-03-10
50% deposit ($37,500) 2026-03-31 DONE Finance Received 2026-03-22
Remaining 50% ($37,500) 2026-07-15 PENDING Finance Invoice to be sent June 1
High-res logo (SVG + PNG) 2026-05-01 DONE CloudScale / Sarah T. Received 2026-04-12, all formats verified
Brand guidelines document 2026-05-01 DONE CloudScale / Sarah T. Color codes and usage rules on file
Booth specs confirmed (20x20) 2026-06-15 PENDING Venue team / Raj P. Floor plan draft sent to CloudScale for review
Keynote intro slot (5 min) 2026-09-01 PENDING Program team / Dana L. Speaker TBD — CloudScale evaluating CEO vs. CTO
Sponsored talk submission (30 min) 2026-06-30 PENDING CloudScale / Mike R. Topic tentatively "Scaling Inference at 10K RPS"
Comp tickets distributed (10) 2026-08-15 PENDING Alex N. Registration codes generated, not yet sent
Logo on main stage signage 2026-09-15 PENDING Production / Venue team Awaiting final stage design
Logo on lanyard 2026-08-01 PENDING Swag vendor / Lisa K. Lanyard design in progress
Logo on event website (hero) 2026-04-30 DONE Web team / Chris M. Live at futurestack.dev since April 14
Pre-event email #1 feature 2026-07-15 PENDING Marketing / Priya S. Dedicated sponsor spotlight paragraph
Pre-event email #2 feature 2026-08-15 PENDING Marketing / Priya S.
Pre-event email #3 feature 2026-09-15 PENDING Marketing / Priya S.
Social media post #1 (announcement) 2026-04-20 PENDING Marketing / Priya S. Draft ready, scheduled for tomorrow
Social media post #2 2026-07-01 PENDING Marketing / Priya S.
Social media post #3 2026-09-01 PENDING Marketing / Priya S.
Social media post #4 (week-of) 2026-10-13 PENDING Marketing / Priya S.
Branded welcome video (30s) 2026-09-15 PENDING Production / Venue team CloudScale to provide raw footage
Post-event ROI report 2026-11-01 PENDING Alex N.

Vertex Data — Gold Sponsor ($40,000)

Deliverable Deadline Status Owner Notes
Signed sponsorship agreement 2026-04-01 DONE Alex N. Executed 2026-03-28
Full payment ($40,000) 2026-05-01 OVERDUE Finance Invoice sent 2026-04-01, follow-up sent 2026-04-17
High-res logo (SVG + PNG) 2026-05-15 PENDING Vertex / Amanda C. Requested 2026-04-05, reminder sent
Booth specs confirmed (10x10) 2026-06-15 PENDING Venue team / Raj P.
Sponsored talk submission (20 min) 2026-06-30 PENDING Vertex / TBD No speaker identified yet — flag at next check-in
Comp tickets distributed (6) 2026-08-15 PENDING Alex N.
Logo on event website (sponsors section) 2026-05-15 PENDING Web team / Chris M. Blocked on logo receipt
Pre-event email inclusion (2 emails) 2026-07-15 PENDING Marketing / Priya S.
Social media post #1 (announcement) 2026-05-01 PENDING Marketing / Priya S. Blocked on logo receipt
Social media post #2 2026-09-01 PENDING Marketing / Priya S.
Post-event ROI report 2026-11-01 PENDING Alex N.

NeuralPath Labs — Silver Sponsor ($15,000)

Deliverable Deadline Status Owner Notes
Signed sponsorship agreement 2026-03-01 DONE Alex N. Executed 2026-02-25
Full payment ($15,000) 2026-03-15 DONE Finance Received 2026-03-08
High-res logo (SVG + PNG) 2026-04-15 DONE NeuralPath / David K. Received 2026-04-10
Booth specs confirmed (8x8) 2026-06-15 PENDING Venue team / Raj P.
Comp tickets distributed (4) 2026-08-15 PENDING Alex N.
Logo on event website (sponsors section) 2026-05-01 PENDING Web team / Chris M. Logo received, queued for next site update
Pre-event email inclusion (1 email) 2026-08-15 PENDING Marketing / Priya S.
Social media post (announcement) 2026-04-25 PENDING Marketing / Priya S. Drafting
Demo station interest NOTE Alex N. Interested in co-hosting demo with complementary vendor
Post-event ROI report 2026-11-01 PENDING Alex N.

DevOps Weekly — Community Sponsor ($5,000)

Deliverable Deadline Status Owner Notes
Signed sponsorship agreement 2026-02-15 DONE Alex N. Executed 2026-02-10
Full payment ($5,000) 2026-03-01 DONE Finance Received 2026-02-20
High-res logo (SVG + PNG) 2026-04-01 DONE DevOps Weekly / Tina M. Received 2026-03-15
Logo on event website (community section) 2026-04-15 DONE Web team / Chris M. Live since April 8
Comp tickets distributed (2) 2026-08-15 PENDING Alex N.
Newsletter cross-promotion (1 mention) 2026-09-01 PENDING Marketing / Priya S. DevOps Weekly to include FutureStack in their newsletter in exchange
Social media mention 2026-05-15 PENDING Marketing / Priya S.
Flyer/insert in swag bag 2026-09-15 PENDING Swag vendor / Lisa K. DevOps Weekly to supply 800 printed inserts

Action Items (This Week)

  1. OVERDUE — Follow up with Vertex Data on $40K payment. Escalate to their finance contact if no response by April 22.
  2. OVERDUE — Chase Vertex Data logo files. Multiple deliverables blocked.
  3. Schedule CloudScale AI keynote intro planning call — need speaker decision by May 15.
  4. Publish CloudScale AI social announcement (draft approved, posting April 20).
  5. Queue NeuralPath Labs logo for next website update (target: April 25).
  6. Begin outreach for remaining open slots: 2 Gold, 5 Silver, 9 Community.